Skills2shine / Working with intent

USTTAD

Central scheme · Ministry of Minority Affairs Heritage skills, future livelihoods. USTTAD strengthens traditional arts and crafts through skill upgrading, market connection and opportunity for minority communities. Upgrading the Skills and Training in Traditional Arts/Crafts for Development is designed to build artisan capacity, preserve living traditions and connect skills with contemporary markets. ← All programmes…

Central scheme · Ministry of Minority Affairs

Heritage skills, future livelihoods.

USTTAD strengthens traditional arts and crafts through skill upgrading, market connection and opportunity for minority communities.

Upgrading the Skills and Training in Traditional Arts/Crafts for Development is designed to build artisan capacity, preserve living traditions and connect skills with contemporary markets.

← All programmes & schemes

What delivery protects

Craft, capability and continuity.

01

Recognise

Identify traditional skills and the people who carry them.

02

Upgrade

Support structured training for artisans and minority youth.

03

Develop

Strengthen market readiness through design, product and packaging interventions.

04

Connect

Create routes to exhibitions, market linkages and livelihoods.

Delivery lens

Respect the craft. Manage the programme.

We make community-led skilling operationally robust without losing the local knowledge at its centre.

  • Community mobilisation and beneficiary support
  • Training coordination with master craftspeople
  • Documentation and quality monitoring
  • Market-linkage and outcome reporting